The campaign features a powerful new first in Ireland – a 1 minute film advert that depicts the shrinking world of a woman and child living with control and abuse. The darkness of the film is complemented with a standout Herstory light show, illuminating landmark buildings like the GPO and Christchurch Cathedral in Dublin with images that celebrate the diversity, strength, autonomy and resilience of women in Ireland today. The light show features images from the award winning photographer Ellen McDermott, a dynamic new photographic series by photographer Myriam Riand and conceptual artist Áine O’Brien and the powerful new Safe Ireland advert created by Marion Bergin. You can see a selection of the images in our gallery here.
Safe Ireland believes that domestic violence can be prevented and exposed when all sectors of our society are talking about it and addressing it – creatives and artists, corporates and businesses, political and civil society. Then, Ireland will be safer for everyone.