Boots Launches Safe Space in Pharmacies For Victims of Domestic Abuse Across Ireland

Boots Ireland today have launched a ‘Safe Space’ initiative in partnership with Safe Ireland. Women who are experiencing domestic violence can go into their local Boots and access a ‘Safe Space’ in a pharmacy consultation room. In this confidential space they can contact one of the 39 frontline specialist domestic abuse services across the country and access free, confidential support and advice.

Safe Ireland is the national policy and services hub for 39 frontline domestic abuse services throughout the country.  They are leading a community-based nationwide movement to end domestic abuse and coercive control and to make Ireland as safe as possible for women and children. As self-isolation and social distancing become the new norm for families across Ireland, Safe Ireland is concerned about the long-term impact of the reconfiguration of homes and family life. Those in abusive relationships and family homes are now in increasingly restricted conditions – they need to know that their community will support them and that there are specialist services available regionally and locally, said Safe Ireland Co-CEO Mary McDermott.

According to An Garda Siochána, which has prioritised domestic and sexual violence through Covid-19 with Operation Faoisimh, domestic violence reports have increased by up to 30 percent in some areas.

Safe Ireland frontline services provide a range of supports to approximately 12,500 women and 3,000 children across Ireland. In addition, there are on average 50,000 calls to helplines around the country each year.  The national freephone helpline accounts for approximately 19,000 calls, with the remaining 34,000 calls being made to local helpline services. However, since the beginning of lockdown, some services in parts of the country have seen up to a 60% increase in calls, making access to support even more critical.

Speaking about the partnership, Safe Ireland Co-CEO Mary McDermott said “Boots Ireland are showing a welcome corporate-community leadership with this initiative.  We are aware that women contained with their abusers through the Covid-19 crisis will not have the space or freedom to call for the support they need from their homes. The Boots ‘Safe Spaces’ provide a much-needed and welcome community-based location for people to reach out safely for vital professional advice and support.”

 “If we want safe homes, we need to have safe communities. Communities that are intolerant of domestic abuse, have the courage to name it, believe women when they speak about it, and have the capacity to provide expert prevention and response  supports and services,” McDermott said.  “We are not all experts, but we can all play a role in looking out for women and children, in helping to keep them safe and in standing against the crime of domestic violence in our communities. This practical initiative gives women who are experiencing abuse another avenue to reach out safely for protection, if they can.”

Bernadette Lavery, Managing Director of Boots Ireland commented: “Now, more than ever, people need safety and security in their lives, and we are very proud that our eighty-eight stores are seen as a place where people can turn to for help during this time. We hope that by making our consultation rooms ‘Safe Spaces’, people will be able to find the support they need during this difficult time in their lives. This initiative is something our pharmacy and store teams feel very passionate about and I would like to praise them for the amazing job they are doing, at a time when they too are under immense pressure.”

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For further information please contact:

Wilson Hartnell PR                                                                         

Clodagh Hogan                                                                                                          

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Email: clodagh.hogan@ogilvy.com                                

Sally McLoughlin     

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Email: Sally.mcloughlin@ogilvy.com

NOTES TO EDITOR:

ABOUT BOOTS IRELAND

Boots Ireland is a leading pharmacy-led health and beauty retailer with 88 Boots stores and just over 2,000 employees. Boots Ireland’s purpose is to help customers look and feel better than they ever thought possible. Customers are at the heart of the Boots Ireland business. We are committed to providing exceptional customer and patient care, being the first choice for pharmacy and healthcare and offering innovative products ‘only at Boots‘, such as No7 – all delivered with the great value our customers love. Figures as of 31 August 2019

In 2020, Boots was recognised as the most reputable retailer and pharmacy in Ireland according to the 2020 Ireland RepTrak® study. The company has moved up the leader board ten places from last year and is now rated the 3rd most reputable organisation overall in Ireland.

The Ireland RepTrak® study is the largest and longest running study of reputation in Ireland, now in its eleventh year. Based on the perceptions of over 7,000 members of the public who completed the survey in Q1 2020, the survey measures the level of trust, respect, admiration and esteem the public has for 100 of the largest, most familiar, and most important organisations in Ireland, along with close to 100 other reputation, brand and CSR indicators.

 ABOUT SAFE IRELAND

Safe Ireland is the national policy and services hub for 39 frontline domestic violence services throughout the country.  We are leading a nationwide movement to end domestic abuse and coercive control – and to make Ireland the safest country in the world for women and children. We want to transform the culture in Ireland so that coercive control and domestic abuse is no longer tolerated in our communities, in our mindsets, in our systems and in our societal structures.